Ask a salon owner which page matters most and they will often say the home page. Ask the people visiting, and many of them are looking for one thing first: what does it cost, and how long does it take? The services page is where a lot of visitors decide whether to book, send a message, or go back to the search results.
Show prices
"Call for pricing" and "prices on request" are the most common reasons a services page fails to do its job. Very few people want to phone a salon to find out whether they can afford it, especially outside opening hours, and many will simply choose a salon that tells them.
You do not need an exact figure for everything. Honest options include:
- A starting price. "From $85" is clear and true when the final price depends on length, thickness or time.
- A range. "$120 to $220 depending on hair length" sets expectations without promising a number.
- Prices by stylist level, if that is how you charge, with a short line explaining the levels.
What matters is that nobody is surprised at the desk. If a service needs a consultation before you can quote, say so, and say whether the consultation is free.
What to include for each service
A good entry answers the questions a client would otherwise have to ask.
- The name clients use. "Balayage" rather than an internal code or a product brand nobody searches for.
- A short description of what it involves and who it suits, in one or two sentences.
- How long it takes, so people can plan their day.
- The price, as above.
- Anything to do beforehand, such as a consultation, a strand test or arriving with clean, dry hair.
- A Book button that goes straight to that service in your booking tool.
Group services the way a client thinks about them: cuts, color, treatments, styling, extensions and so on. Put add-ons, such as a gloss or a deep conditioning treatment, beside the services they go with.
Write for search, without writing for robots
People search for the service, not for your menu category. A page that says "Balayage" and explains it in plain words has a much better chance of appearing for "balayage near me" than one that lists "Color Service Level 3". Google's SEO starter guide is a good plain-language reference on writing pages that people and search engines both understand.
For your most important services, a page of their own is worth it: more detail, a few photos of your work, the questions people ask about it, and a Book button. It gives search engines something specific to show for specific searches.
Keep it true
An out-of-date price list is worse than none, because it starts an argument at the desk. Two habits help:
- Change prices on the website on the same day you change them in your booking system.
- Add a "prices last updated" line at the bottom if your prices change with the seasons.
If your booking system already holds your services, prices and durations, the website should read them from there rather than keeping its own copy. That is how Gloss Front works for salons using Meevo, and it is why we wrote about not typing your menu in twice.
Common mistakes
- A PDF or a photo of a printed price list. It is hard to read on a phone, and search engines get little from it.
- Every service in one long, unbroken list with no groups.
- Prices that disagree with the booking app.
- No way to book from the page, so people have to go looking for the button.
Check your own page
Open your services page on your phone and time how long it takes to find the price and length of your most popular service, then to start booking it. If it takes more than a few seconds, it is worth fixing.
Our free website check looks for visible prices and a booking link on your site, among 50 checks in total. And if you are still deciding whether you need a website at all when you already have a booking app, start with why a salon needs both.